The following is a quick list to three basic but extremely vital components that every business absolutely must have on their website.
The list may seem very basic but it’s very important. And you would be surprised at the number of company websites that don’t have even these simple components in place!
#1 Dynamic Content
Your website must serve as an education tool about your product or service as well as the overall industry you’re in. Your role is to inform your potential customer why you’re the best in the business.
Additionally, you’ve got to demonstrate through your knowledge how you can solve their problem. In other words, you’ve giving them a sample of what you can do for them.
Videos and blogs work great for this. Through videos, you can literally demonstrate your knowledge in action. Blogs work the same way but just in a written form (and visual with images).
#2 Call to Action
Once you’ve informed your website visitors about your business, you must tell them what to do. Again, this may seem basic but you cannot assume that your visitor knows what to do next.
Think about it.
What do you want them to do? Do you want them to call you? Do you want them to fill out a contact form? Send you an email?
Tell them! Have a big red button (or something that works well with your branding colors) in a prominent location on your website that can be seen at all times.
Somewhere in the header or upper right hand corner is usually good.
#3 Contact Information
Closely related to your call to action is having your contact information proudly displayed. The whole goal of your website is to sell your visitors on your business.
Supposing it does its job, you’ve got to make it easy for them to now contact you to buy. Have your phone numbers, emails, and all other contact sources displayed in a very visible location at all times.
Preferably, you’ll have your contact listed somewhere near the top, middle, and bottom of your website.
Also, you should have an entire page dedicated to how to reach you. This can include a map of your location and a contact form.
You should also include all of your various social media profiles. Regardless of your business, you should have at least links to Twitter, Facebook, and YouTube.
You might not personally spend much time there but you never want to limit how a customer with money in hand can contact you.
So that’s it!
Put these three basic but vital pieces in place on your website and watch your business grow!
Of course, if you need assistance with this, we can help!