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5 Reasons Why a Business Should Hire a Web Design Firm to Build their New Website

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A company website.

Every business needs one.

Considering the vast quantity of potential customers you can get by marketing online, you no longer have a choice – you have to have a company website.

But how do you even start? What are the do’s and don’ts? What should you put on your website? Can you do it yourself? Should you?

With that in mind, here are 5 reasons why you should hire a website professional to do all the job for you.

#1 Focus on your business

It doesn’t make sense to create and manage a website project if you are not a web designer. It’s better to focus on your core business itself. It’ll be more efficient and much more effective to hire a professional.

#2 Save time

Time is money right? By using a professional web design firm, you’re saving precious time that could be devoted to what you do best. Capitalize on the expertise of professionals instead of starting from scratch.

 #3 Get professional expert help and get results

There are a lot of things to consider when creating your own web project. By hiring a professional from the start, your website project will include all of the right element. By working with a great web design company, you’ll not only get a great website, you’ll start to see results in your marketing and sales efforts.

 #4 Leverage internet marketing

The internet is the most cost effective solution to put your business in front of thousands of potential customers. Every day, more and more people are coming online. Meaning, more potential customers and eventually getting more sales. In other words, you’ve got to have your business on there!

#5 Get results and a higher return on investment (ROI).

An effective website design can produce massive returns for a long time. It’s more than that. It’s something that reflects your company. It’s something you can and should be proud of. When you work with a professional web developer, you’re putting yourself in a situation to really grow your business.

Your precious time and effort should be spent more wisely. Choosing the right  professional website company will get your business farther than you can imagine.

Contact us today by clicking here

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Contact

Three Basic but Vital Components to a Great Website

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The following is a quick list to three basic but extremely vital components that every business absolutely must have on their website.

The list may seem very basic but it’s very important. And you would be surprised at the number of company websites that don’t have even these simple components in place!

#1 Dynamic Content

Your website must serve as an education tool about your product or service as well as the overall industry you’re in. Your role is to inform your potential customer why you’re the best in the business.

Additionally, you’ve got to demonstrate through your knowledge how you can solve their problem. In other words, you’ve giving them a sample of what you can do for them.

Videos and blogs work great for this. Through videos, you can literally demonstrate your knowledge in action. Blogs work the same way but just in a written form (and visual with images).

#2 Call to Action

Once you’ve informed your website visitors about your business, you must tell them what to do. Again, this may seem basic but you cannot assume that your visitor knows what to do next.

Think about it.

What do you want them to do? Do you want them to call you? Do you want them to fill out a contact form? Send you an email?

Tell them! Have a big red button (or something that works well with your branding colors) in a prominent location on your website that can be seen at all times.

Somewhere in the header or upper right hand corner is usually good.

#3 Contact Information

Closely related to your call to action is having your contact information proudly displayed. The whole goal of your website is to sell your visitors on your business.

Supposing it does its job, you’ve got to make it easy for them to now contact you to buy. Have your phone numbers, emails, and all other contact sources displayed in a very visible location at all times.

Preferably, you’ll have your contact listed somewhere near the top, middle, and bottom of your website.

Also, you should have an entire page dedicated to how to reach you. This can include a map of your location and a contact form.

You should also include all of your various social media profiles. Regardless of your business, you should have at least links to Twitter, Facebook, and YouTube.

You might not personally spend much time there but you never want to limit how a customer with money in hand can contact you.

So that’s it!

Put these three basic but vital pieces in place on your website and watch your business grow!

Of course, if you need assistance with this, we can help!

Contact us today at 415-857-5715 or contact us here.

(See how we did that?!) 😉

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7 Ways to Modernize Your Website

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Chances are if your company’s website is over 3 years old, it’s already outdated. In the “olden days” (olden days being late 90’s/early 2000’s) it used to be enough to have a website. For the most part, it acted as a place holder online for your company giving some basic info and maybe a way to contact you.

Nowadays, having a simple website isn’t enough. Your website must engage. It must share your knowledge. It must sell. And it must do it all quickly. To do this, it’s got to have an up-to-date feel or you risk losing your visitor before you ever got a chance to woo them.

So here are 7 ways you can modernize your website:

Add a Blog

There are a number of reasons why adding a blog helps your website. It helps with your SEO and discoverability, demonstrates your expertise, and pre-sells your customer. A blog also helps you to prove to everyone that you’re active on your own website. And being active means increased customer engagement.

Add Social Media

Social media is still relatively new and by adding all of your social media links to your site, you’re showing that you’re on top of the game. It also adds multiple ways for your visitors to get in touch with you and learn more about your business. Add as many social media outlets that you have a strong presence on.

Add Video

Few things are as powerful as having video on your website. It’s one of the best ways for people to consume your content. By having even just a short introductory video on your homepage, you’ll increase the time visitors stay on your site and the likelihood they’ll want to learn more from you.

Add an Email Opt-in

Online there’s a saying that the “money is in the list”. This refers to building your database of potential customers by getting their name and email address. You can offer something of genuine value in exchange for their name and email. Then you can go to work turning a random visitor into a possible customer by setting up a drip marketing campaign.

Change to WordPress

Many of the older websites out there were built using good old fashioned HTML. Not that this is bad, but there are much easier ways now to build (or rebuild) your website. WordPress is one of those ways. You can pick a template (they call them “themes”) and have a new, professional looking site up within a day. And you can do it with little to no web design skills. The result? A modern looking website that’s aesthetically pleasing.

Make it clean

Many of the older websites are jumbled with a bunch of text and photos with poor choice in colors. When you go to upgrade your website, be sure you make sure it’s clean and easy to look at. Use light, pleasing colors, great images, and simple, concise text. Many of the most successful websites are highly minimalistic. Just look at Google or Craigslist. Simple. Effective. Clean.

Make it sell

This is one of the most important aspects of your website. You’ve got to make it work as a sales tool for you. Instead of just listing boring information about your products and services, show your visitors (like through video) the benefits of doing business with you. Then, have a clear call to action placed prominently so visitors know what to do next.

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