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Video Marketing Really Works!

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YouTube has become the 2nd biggest search engine after Google.

What does that mean? It means that people are going to YouTube not only to find answers to their problems but to see them. Instead of reading the information, they would rather watch it.

It also means there’s a huge opportunity for you to provide good, quality content in the form of video. Having video as part of your marketing plan can make all the difference in the world.

Incorporating video marketing will help your company:

  • Save ad money – putting a video online to sites like YouTube if free! Save your ad money and go to work loading up great videos
  • Share your content in a medium everyone loves
  • Gain huge exposure for your company – especially if your video goes “viral”
  • Build an advantage over your competitors who still aren’t using video
  • Become the authority in your industry by demonstrating your expertise
  • Build rapport with your prospects before you even talk to them
  • Automate your marketing – your videos are always working for you 24/7
  • Increase your search engine rankings and skyrocket traffic to your website
  • Get qualified customers calling your phone because they’ve already seen your video

Video marketing is now a vital component of any business – no matter how big or small you may be. It doesn’t even matter the industry.

All things considered, there’s no better way to market your business right now than with video…regardless of your industry!

We landed an $18,000 job because the customer watched our videos on YouTube. He told us it was ‘obvious we knew our stuff’ so he went with us without even shopping around. That’s unprecedented for us!     -Alex Silva, Pro Roofing NW

Online Video = More Business

According to a recent article in the New York Times, “A person who comes to the site and watches a video is twice as likely to make a purchase as a visitor who does not watch a video.” That’s huge!

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YouTube Broadcast Your Business

Why Your Company Must be Marketing on YouTube

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Video marketing is hot. In fact, it’s a fundamental shift to the online marketing game. But it wasn’t always so.

12-ish years ago it was enough to have a website. This was your online home – a digital representation of your business. It’s still just as important today, if not more so.

10-ish years ago SEO (search engine optimization) was the name of the game. Get as many backlinks and so forth as you can to game the system and get your website on page #1 of Google.

About 5 years ago companies started adding blogs to their sites. This provided much needed content marketing. This served both for the real humans (your customers) discovering your business but also for SEO purposes.

And just a couple of years ago, businesses started reaching out via social media. This provided another channel to build your brand, reach out to your customers, and even provide market research.

Now, video marketing reigns supreme.

In fact, having a YouTube channel is arguably the second most piece of internet real estate following your website.

It’s that important. There are so many benefits to marketing with YouTube. Here’s why…

One Stone, A Lot of Birds

First of all, video marketing knocks out all of the above items (SEO, content marketing, and social media) in one fell swoop.

In other words, video marketing is SEO. Video marketing is content marketing. Video marketing is social media marketing (yes, YouTube is a social network).

So you’re able to accomplish a lot through using only one medium.

People Are Visual

As people, we’re visually geared. TV killed the radio. And now the internet, with the help of online video, is killing TV.

YouTube just passed over 1 billion views monthly! Think of that! That’s a lot of people watching a lot stuff online!

Your business should be there!

Google Friendly

Most people know that Google owns YouTube. They also know that YouTube videos tend to rank very well with Google.

Also, with the increased viewership of videos, Google is ranking videos more and more.

What this means is that while your website might good, having a video (or an army of videos) is great! Imagine having someone look up your business and coming across 3 or 4 videos.

It’s like having an army of virtual sales people who go to work for your business 24-7 and for free!

It really happens.

Also, most of the latest statistics say that with the same search terms, video results will get clicked on more than 60% of the time.

That’s good news if you’re doing video marketing!

So start today with your video marketing.

Snag your YouTube channel. Load up a lot of really, useful videos. And start watching your business grow in a way you never thought of before!

For more information on how you can market your business online to get real results, call use today at 415-857-5715 or contact us here.