6 Ways to Optimize Your Google Business Profile to Attract Dream Clients

Imagine this…

Sally, your dream client, is searching for a portrait photographer in your town.

She stumbles upon your Google Business Profile (also referred to as Google My Business or GMB).

She sees two reviews… not great.

Then she also sees that, according to GMB, you’ve only been in business for four months.

Of course, that’s wrong. You’ve actually been in business for over a decade. Your GMB just hasn’t been updated.

But Sally doesn’t know that and she’s not super impressed.

Sally is left wondering if you’re even big enough to handle the kind of photo session she’s looking for.

She doesn’t wait long. She moves on to the next photographer in your area, the one who has over 50 reviews, and books their biggest package with them.

Why Your Google Business Profile Matters

Your Google Business Profile is often the first impression potential clients get of your business online. It often comes up even before your own website.

A well-optimized profile packed with the right information builds trust and positions you as a premium photographer.

Here’s why:

Increased Visibility in Local Searches (SEO)

When someone searches for “portrait photographer near me,” a well-optimized profile increases your chances of appearing at the top of the results.

This puts you directly in front of potential clients actively seeking your services.

Building Trust and Credibility

Positive reviews, high ratings, and a complete profile with accurate information scream professionalism.

This is crucial for attracting your ideal clients who value quality and your particular brand and style.

Showcasing Your Work

Featuring your work is vital.

You can (& should) share stunning portfolio images that reflect the exact brand aesthetic you work hard to cultivate.

This will attract dream clients more than anything else.

Optimize Your Google Business Profile

With that in mind, let’s turn your profile into a magnet for discerning clients:

#1 – Claim and Verify Your Profile

This ensures you have control over the information displayed and allows you to leverage all the features that Google offers.

#2 – Complete Your Profile in Detail

Fill out every section, including your business name, address, phone number, website, and hours of operation. Everything!

#3 – Craft a Compelling Description

Highlight your unique selling points and the experience you offer. Use keywords relevant to your particular portrait photography to improve search ranking.

#4 – Showcase High-Quality Photos

Replace generic placeholder images with some of your own best work.

Feature a mix of portraits and behind-the-scenes shots (like your studio or choice locations) that showcase your brand.

#5 – Gather Positive Reviews

Encourage satisfied clients to leave glowing reviews on your profile.

In fact, this should automatic. If it’s not, you should check out our Toolkit that will help you set that up.

Positive reviews are social proof that builds trust and attracts new clients.

Also, be sure to respond to all reviews, thanking happy customers and addressing any concerns professionally. You can automate review responses with our Toolkit.

#6 – Regularly Update Your Profile

Keep your profile fresh with new photos, special offers, and updates about your services. This shows you’re active and engaged, a plus for attracting dream clients.

Consistency is Key!

Like anything in digital marketing, if you maintain a well-optimized Google Business Profile, you will attract more dream clients and book more photo sessions.

BUT, you gotta do it consistently.

Just make it part of your weekly or even daily marketing activities. Keep the fire stoked!

If you love your GMB, it will love you back.

And it’s always good to get love from Google!