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How to Get More Reviews for Your Luxury Photography Studio (Hint: Copy Amazon)

Isabella slumped over her desk, the weight of her struggling newborn photography business heavy on her shoulders. Bookings had dried up, despite her passion and talent. Scrolling through Instagram, she envied the glowing testimonials her competitors received.

A notification from Amazon, prompting her to leave a review for a recent purchase, sparked an idea. Could she adopt Amazon’s feedback-gathering strategies to revive her business?

The next day, Isabella revamped her client communication. She started by setting up a workflow to send emails after each photo session with a super easy link to leave a review.

Weeks later, Isabella’s inbox overflowed with praise. Parents raved about her skill and stunning images. These reviews, proudly displayed online, drew in a flood of new clients.

Isabella smiled, realizing that by emulating Amazon, she’d transformed her business, one heartfelt review at a time.

Amazon’s Secret Weapon: A Luxury Photographer’s Guide to Getting Reviews

We all know that stunning portraits are your bread and butter, but did you know that glowing reviews are the secret ingredient to attracting a steady stream of high-paying clients?

So how can you channel the review-generating powerhouse that is Amazon to skyrocket your reputation and bookings?

Let’s find out!

The Amazon Effect: More Reviews for Photo Studio

Amazon has mastered the art of customer feedback. Think about it – when you’re browsing for anything on their site, the first thing you check is probably the reviews, right?

That’s because reviews build trust, credibility, and social proof.

And guess what? The same goes for your photography business. Maybe even more so.

In fact, with so much competition, having your reviews proudly posted could make a difference in a new high-end client booking with you over one of your competitors.

So here are four quick “lessons” how to get more reviews for your photo studio…

Lesson 1: Make Leaving a Review Easy-Peasy

Amazon makes it incredibly simple to leave a review. You’re prompted with clear instructions and user-friendly forms.

How can you replicate this?

  • Clear Call-to-Action: After a portrait session, send a personalized email thanking your client and explicitly asking them to leave a review. Include direct links to your Google Business Profile, Yelp, or any other platform you want to boost.
  • Streamlined Process: Make sure the review process is straightforward, with minimal clicks or steps involved. Remember, the easier it is, the more likely clients are to follow through.

Bonus points: have an automated workflow do this for you! This way you never forget to ask AND you never feel like you’re “hassling” your client.

Bonus BONUS points: Get video testimonials.

If you have particularly happy clients, ask if they’d be willing to film a short video testimonial. Videos are powerful tools for showcasing authentic excitement.

No need for fancy equipment or to set up the studio. Just pull out your phone and record! You can have them post it on their profiles as well as using in on your own website and social media channels.

Lesson 2: Timing is Everything

Amazon often prompts for reviews shortly after a purchase or delivery. Strike while the iron’s hot!

  • Prompt Feedback: Send your review request email within a few days of the session, while the experience is still fresh in your client’s mind. Right after doing an unveiling session is great (note: just make sure they’re doing the review on their own phone – you want to make sure it’s THEIR IP address getting tracked).

Lesson 3: Showcase Your Reviews Like Gold

Amazon prominently displays reviews on product pages. Do the same with your testimonials!

  • Website Love: Create a dedicated “Reviews” or “Testimonials” page on your website.
  • Social Media Spotlight: Share screenshots of glowing reviews on your social media channels.
  • Email Signature: Include a link to your review pages in your email signature.

Lesson 4: Respond and Engage

Amazon encourages sellers to respond to reviews, both positive and negative. This shows you value your customers’ opinions.

  • Grateful Acknowledgment: Thank clients for their positive feedback.
  • Constructive Response: Address any concerns raised in negative reviews professionally and offer solutions (then go back and refine your process to avoid it happening in the future).
  • Satisfies the “Lurkers”: All of the people reading your reviews can get a feel for your personality by the way that you reply (if you do… which hopefully now you do!)

Photography Studio how to get more reviews

Why This Matters for Luxury Portrait Photographers

Luxury clients are not just buying photographs – they’re investing in an experience. By borrowing from Amazon’s proven review strategy, you can:

  1. Build Trust: Positive reviews act as powerful testimonials from your satisfied clients, establishing credibility and trust.
  2. Attract High-Paying Clients: Glowing reviews signal quality and professionalism, enticing potential clients who are willing to invest in top-tier services.
  3. Enhance Your Brand Reputation: You know we’re BIG on brand and a strong review profile elevates your brand, positioning you as a leader in the luxury photography market.

So go ahead and copy Amazon! It’s working for them! Do it in your own studio and capture more dream clients!


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