Regardless of what kind of home services business you have, keeping in touch with your own clients will bring more business your way.
Because of that, you need to create and send regular newsletters to your people. This is where your blog and latest before/after photo galleries come in handy – you already have the content in place, now you’re just giving your people another way to view, if they hadn’t yet before.
You can also choose to share news about your business, any specials, especially around key holidays, and so on.
Make it easy to join your newsletter. Have an opt-in on your website as well as linking to it from your social media profiles. These days, people are more selective with their emails so you may choose to offer an incentive – a series of tips and tricks, possibly a coupon, etc.
Be sure to add a newsletter opt-in to your website and decide on your mailing schedule (for most contractors, once a month is ideal).