5 Reasons Why a Business Should Hire a Web Design Firm to Build their New Website

A company website.

Every business needs one.

Considering the vast quantity of potential customers you can get by marketing online, you no longer have a choice – you have to have a company website.

But how do you even start? What are the do’s and don’ts? What should you put on your website? Can you do it yourself? Should you?

With that in mind, here are 5 reasons why you should hire a website professional to do all the job for you.

#1 Focus on your business

It doesn’t make sense to create and manage a website project if you are not a web designer. It’s better to focus on your core business itself. It’ll be more efficient and much more effective to hire a professional.

#2 Save time

Time is money right? By using a professional web design firm, you’re saving precious time that could be devoted to what you do best. Capitalize on the expertise of professionals instead of starting from scratch.

 #3 Get professional expert help and get results

There are a lot of things to consider when creating your own web project. By hiring a professional from the start, your website project will include all of the right element. By working with a great web design company, you’ll not only get a great website, you’ll start to see results in your marketing and sales efforts.

 #4 Leverage internet marketing

The internet is the most cost effective solution to put your business in front of thousands of potential customers. Every day, more and more people are coming online. Meaning, more potential customers and eventually getting more sales. In other words, you’ve got to have your business on there!

#5 Get results and a higher return on investment (ROI).

An effective website design can produce massive returns for a long time. It’s more than that. It’s something that reflects your company. It’s something you can and should be proud of. When you work with a professional web developer, you’re putting yourself in a situation to really grow your business.

Your precious time and effort should be spent more wisely. Choosing the right  professional website company will get your business farther than you can imagine.

Contact us today by clicking here



Three Basic but Vital Components to a Great Website

The following is a quick list to three basic but extremely vital components that every business absolutely must have on their website.

The list may seem very basic but it’s very important. And you would be surprised at the number of company websites that don’t have even these simple components in place!

#1 Dynamic Content

Your website must serve as an education tool about your product or service as well as the overall industry you’re in. Your role is to inform your potential customer why you’re the best in the business.

Additionally, you’ve got to demonstrate through your knowledge how you can solve their problem. In other words, you’ve giving them a sample of what you can do for them.

Videos and blogs work great for this. Through videos, you can literally demonstrate your knowledge in action. Blogs work the same way but just in a written form (and visual with images).

#2 Call to Action

Once you’ve informed your website visitors about your business, you must tell them what to do. Again, this may seem basic but you cannot assume that your visitor knows what to do next.

Think about it.

What do you want them to do? Do you want them to call you? Do you want them to fill out a contact form? Send you an email?

Tell them! Have a big red button (or something that works well with your branding colors) in a prominent location on your website that can be seen at all times.

Somewhere in the header or upper right hand corner is usually good.

#3 Contact Information

Closely related to your call to action is having your contact information proudly displayed. The whole goal of your website is to sell your visitors on your business.

Supposing it does its job, you’ve got to make it easy for them to now contact you to buy. Have your phone numbers, emails, and all other contact sources displayed in a very visible location at all times.

Preferably, you’ll have your contact listed somewhere near the top, middle, and bottom of your website.

Also, you should have an entire page dedicated to how to reach you. This can include a map of your location and a contact form.

You should also include all of your various social media profiles. Regardless of your business, you should have at least links to Twitter, Facebook, and YouTube.

You might not personally spend much time there but you never want to limit how a customer with money in hand can contact you.

So that’s it!

Put these three basic but vital pieces in place on your website and watch your business grow!

Of course, if you need assistance with this, we can help!

Contact us today at 415-857-5715 or contact us here.

(See how we did that?!) 😉


Premier Home Repairs House Green Logo by Social Rocketship

Online: The competitive world of being contacted to be contracted!

Social Rocketship adds Premier Home Repairs Inc. as a new client in Woodinville, Washington.

Ever heard of Premier Home Repairs? Not yet, but you will!  Premier Home Repairs was like thousands of other businesses out there who have had no web exposure or presence.  They were feeling a squeeze in their lead flow and came to us, Social Rocketship, to lighten the economic grip.

First thing first!  “What’s your website look like?” we asked.

“We don’t have a site.” They replied.

Believe it or not this is STILL very typical in today’s market nationwide.   Seattle is a city ahead of the curve in many regards.  Boeing, Amazon, Google, Microsoft, for example, drive the market towards technology.  Most residents looking for work, especially home repairs, will find the information to make the right choice online.

{If a company isn’t online that company will miss countless opportunities.}

In the old days information would be gathered from the town square because that’s where the people were.  Today the internet is the town square.

In the past, Premier Home Repairs consciously tried to stay out of the technology scene.  What they were doing was working.  BUT, it was working less and less as more and more people chose the internet as their primary way to find information about home repairs.

“It was time to make a change,” said Derrin Watson, owner of Premier Home Repairs.  “We were tired of missing out on leads, and we were tired of giving a proposal and then never hearing from the homeowner again.”

This is actually quite common in the home repair industry.  A homeowner will ask for a bid on a selected project.  The contractor will provide a bid and leave the scene feeling like he has got a real shot at landing the job.  What happens next is a vicious cycle all contractors want to avoid.  The homeowner then looks online and there is no information about the contractor, or even worse, bad information.

Is the above mentioned cycle better then not getting the call in the first place?  You decide.  On one hand the contractor has no chance at EVER getting contacted because he’s not online.  No gas burned, no time invested, no money in or out of his pocket.

The second scenario is if a contractor got a lead (let’s say a referral from a friend) and left with a good feeling because of the word of mouth connection.  BUT, then as the homeowner does his own research, he sees another contractor, who also bid the project, with great reviews online everywhere!  In this hypothetical scenario the other contractor has 26 good reviews online, on sites such as Google places, Yelp, and Angie’s List.

Who gets the bid? Is it the word of MOUTH contractor or the word of MOUSE contractor? Think about it.  Which is better; the strong reference from a friend or the endorsement of an entire online community?  It’s 26 vs. 1!

Social Rocketship has now built a website for Premier Home Repairs.  This is the first part of our service.  As soon as the “home base” is established we built online profiles such as Twitter, YouTube, Facebook and more.  Then we set up a content marketing campaign for Premier Home Repairs.  Now they are off and running!

Never heard of Premier Home Repairs before?  Just wait, you will!

~Social Rocketship

7 Ways to Modernize Your Website

Chances are if your company’s website is over 3 years old, it’s already outdated. In the “olden days” (olden days being late 90’s/early 2000’s) it used to be enough to have a website. For the most part, it acted as a place holder online for your company giving some basic info and maybe a way to contact you.

Nowadays, having a simple website isn’t enough. Your website must engage. It must share your knowledge. It must sell. And it must do it all quickly. To do this, it’s got to have an up-to-date feel or you risk losing your visitor before you ever got a chance to woo them.

So here are 7 ways you can modernize your website:

Add a Blog

There are a number of reasons why adding a blog helps your website. It helps with your SEO and discoverability, demonstrates your expertise, and pre-sells your customer. A blog also helps you to prove to everyone that you’re active on your own website. And being active means increased customer engagement.

Add Social Media

Social media is still relatively new and by adding all of your social media links to your site, you’re showing that you’re on top of the game. It also adds multiple ways for your visitors to get in touch with you and learn more about your business. Add as many social media outlets that you have a strong presence on.

Add Video

Few things are as powerful as having video on your website. It’s one of the best ways for people to consume your content. By having even just a short introductory video on your homepage, you’ll increase the time visitors stay on your site and the likelihood they’ll want to learn more from you.

Add an Email Opt-in

Online there’s a saying that the “money is in the list”. This refers to building your database of potential customers by getting their name and email address. You can offer something of genuine value in exchange for their name and email. Then you can go to work turning a random visitor into a possible customer by setting up a drip marketing campaign.

Change to WordPress

Many of the older websites out there were built using good old fashioned HTML. Not that this is bad, but there are much easier ways now to build (or rebuild) your website. WordPress is one of those ways. You can pick a template (they call them “themes”) and have a new, professional looking site up within a day. And you can do it with little to no web design skills. The result? A modern looking website that’s aesthetically pleasing.

Make it clean

Many of the older websites are jumbled with a bunch of text and photos with poor choice in colors. When you go to upgrade your website, be sure you make sure it’s clean and easy to look at. Use light, pleasing colors, great images, and simple, concise text. Many of the most successful websites are highly minimalistic. Just look at Google or Craigslist. Simple. Effective. Clean.

Make it sell

This is one of the most important aspects of your website. You’ve got to make it work as a sales tool for you. Instead of just listing boring information about your products and services, show your visitors (like through video) the benefits of doing business with you. Then, have a clear call to action placed prominently so visitors know what to do next.


Social Media Manager: to Outsource or to Hire?

It’s obvious now that every company needs to implement a solid social media campaign. The big question is: should you outsource your social media needs or hire someone to do it? Maybe it’s easiest if we set a few ground rules first and then decide.

First, you have to have someone who knows what they’re doing.

Sounds pretty obvious right? Well you’d be surprised at the number of companies who are trying to get their secretaries to do it. Or worse yet, hiring a college kid because he/she says they know their way around Facebook.

Having someone who has experience in marketing and communications (especially online communications) for companies is a requisite. Sure Facebook is new, but company branding isn’t.

Second, you have to have someone who is a real professional.

What does this mean? It means that due to the online and conversational nature of social media, it’s easy to spend hours on Twitter without accomplishing anything! You want someone who is going to be focused and get you the information you want, grow the relationships you need, and share the content that will bring in new business. Bottom line, you want someone who is going to get you results.

Third, you have to have someone who is a good communicator.

Again, this seems like another obvious one but there’s more to it than you think. Communicating via social media on behalf of your company requires a special finesse. It’s not just another place to pitch your business. It’s a place to develop relationships through engaging conversation not selling.

Keep in mind also that it is conversation! It’s not a place to spew out industry jargon that nobody uses in real life. Contrary to what your English literature professor would have you believe, people think and read in spurts. They like information fast. Nouns, verbs, and the little things in between to put it all together. That’s it.

To outsource or to hire?

With the ground rules established, let’s get on to the question at hand. To answer the question you need to ask yourself a few more questions. If you were to hire an employee, do you have someone that knows enough about social media to supervise them? If not, how will they be accountable? How will you track their progress? Will you put them on some sort of incentive program? If not, how will you ensure that the hours you’re paying them won’t be whittled away Facebooking all day?

These are all things to seriously consider because when hiring any employee (especially these days) is a big investment and you want to make sure it’s the right thing to do.

Maybe it’s helpful to analyze some of the advantages of a contracted social media firm (SMF) over an employee.

  • First, an employee often requires, or at least hopes for, benefits. At a minimum they require a place to work including equipment like computer, desk, phone and all the other overhead you’re bound to supply as an employer. This is a big advantage of an SMF as they are their own business already and have the equipment and do not expect benefits from you.
  • Closely related to overhead and the actual cost of an employee (not just their salary), and this is a big one in this economy, is unemployment. Should things go bad, an employee can collect unemployment costing your organization more money. An SMF can’t collect unemployment as a result of being contracted by you. A contract is a contract and once it’s over that’s it.
  • Another advantage of an SMF over an employee is that their business depends on the quality of their work and the results you pay them to get. Why? Because nothing builds a business better than quality results. If an SMF does well, you’re more likely to tell your fellow business owners about them. Employees may have some initiative but generally speaking, they lack the drive a consultant does. An employee gets paid to work. An SMF gets paid to get results.
  • Another advantage of an SMF over an employee is in the numbers. Often an SMF is made up of numerous social media gurus with varying backgrounds. This means more people putting their heads together on how to make the most of your social media efforts. That’s just not something you get with a single employee.
  • How about some more numbers? What’s the cost difference? Across the nation, the average salary for a social media manager ranges from $32K to $58K (according to Payscale.com). That breaks down to $2,666 to $4,833 a month. That’s just salary. That’s not including the additional costs of benefits, taxes, overhead, etc.

Contrast that to a quality SMF whose prices range from $500 to $2,500 a month. Even at the high end, you’re still paying substantially less for a contracted SMF with all costs considered. Now add the fact that a quality SMF has a professional background with expertise in marketing, communications, and branding your company online.

Hopefully this helps you to see the benefits of a social media firm and how it could help your business. The cost comparison alone should be reason enough to persuade you! Why pay more and get less?

When you’re ready to hire a social media firm, we know just the right people!  Check out our packages and give us a call and see what would work best for you!