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Video Marketing Really Works!

November 5, 2013/in Video /by Social Rocketship

YouTube has become the 2^nd biggest search engine after Google.

What does that mean? It means that people are going to YouTube not only to find answers to their problems but to see them. Instead of reading the information, they would rather watch it.

It also means there’s a huge opportunity for you to provide good, quality content in the form of video. Having video as part of your marketing plan can make all the difference in the world.

Incorporating video marketing will help your company:

Save ad money – putting a video online to sites like YouTube if free! Save your ad money and go to work loading up great videos
Share your content in a medium everyone loves
Gain huge exposure for your company – especially if your video goes “viral”
Build an advantage over your competitors who still aren’t using video
Become the authority in your industry by demonstrating your expertise
Build rapport with your prospects before you even talk to them
Automate your marketing – your videos are always working for you 24/7
Increase your search engine rankings and skyrocket traffic to your website
Get qualified customers calling your phone because they’ve already seen your video

Video marketing is now a vital component of any business – no matter how big or small you may be. It doesn’t even matter the industry.

All things considered, there’s no better way to market your business right now than with video…regardless of your industry!

We landed an $18,000 job because the customer watched our videos on YouTube. He told us it was ‘obvious we knew our stuff’ so he went with us without even shopping around. That’s unprecedented for us! -Alex Silva, Pro Roofing NW

Online Video = More Business

According to a recent article in the New York Times, “A person who comes to the site and watches a video is twice as likely to make a purchase as a visitor who does not watch a video.” That’s huge!

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Why Your Company Must be Marketing on YouTube

March 26, 2013/in Video /by Social Rocketship

Video marketing is hot. In fact, it’s a fundamental shift to the online marketing game. But it wasn’t always so.

12-ish years ago it was enough to have a website. This was your online home – a digital representation of your business. It’s still just as important today, if not more so.

10-ish years ago SEO (search engine optimization) was the name of the game. Get as many backlinks and so forth as you can to game the system and get your website on page #1 of Google.

About 5 years ago companies started adding blogs to their sites. This provided much needed content marketing. This served both for the real humans (your customers) discovering your business but also for SEO purposes.

And just a couple of years ago, businesses started reaching out via social media. This provided another channel to build your brand, reach out to your customers, and even provide market research.

Now, video marketing reigns supreme.

In fact, having a YouTube channel is arguably the second most piece of internet real estate following your website.

It’s that important. There are so many benefits to marketing with YouTube. Here’s why…

One Stone, A Lot of Birds

First of all, video marketing knocks out all of the above items (SEO, content marketing, and social media) in one fell swoop.

In other words, video marketing is SEO. Video marketing is content marketing. Video marketing is social media marketing (yes, YouTube is a social network).

So you’re able to accomplish a lot through using only one medium.

People Are Visual

As people, we’re visually geared. TV killed the radio. And now the internet, with the help of online video, is killing TV.

YouTube just passed over 1 billion views monthly! Think of that! That’s a lot of people watching a lot stuff online!

Your business should be there!

Google Friendly

Most people know that Google owns YouTube. They also know that YouTube videos tend to rank very well with Google.

Also, with the increased viewership of videos, Google is ranking videos more and more.

What this means is that while your website might good, having a video (or an army of videos) is great! Imagine having someone look up your business and coming across 3 or 4 videos.

It’s like having an army of virtual sales people who go to work for your business 24-7 and for free!

It really happens.

Also, most of the latest statistics say that with the same search terms, video results will get clicked on more than 60% of the time.

That’s good news if you’re doing video marketing!

So start today with your video marketing.

Snag your YouTube channel. Load up a lot of really, useful videos. And start watching your business grow in a way you never thought of before!

For more information on how you can market your business online to get real results, call use today at 415-857-5715 or contact us here.

8 Powerful Marketing Benefits of YouTube

January 11, 2011/in SEO, Social Media, Video /by Social Rocketship

People go to the internet for a number of reasons. One of the biggest reasons is because they want to find information that will help them solve a problem. Google has made a fortune by providing links to information they think would help.

But guess what? YouTube has now become the second largest search engine after Google. What does that mean? It means that people are going to YouTube not only to find answers to their problems but to see them. Instead of reading the information, they would rather watch it.

What does that mean to you? In a nutshell, if you have a business, you have to have a presence on YouTube! There are some amazing benefits to doing so. Here are eight powerful reasons:

1. It’s Free – Besides your investment of time, making and uploading videos is completely free to do you YouTube! Are the Yellow Pages free? No! Is a billboard free? No! But YouTube is.

2. Content is Powerful – In the online world, content is king and that would make video content the king of kings. Like I mentioned before, people would much rather watch something than read something – especially online.

3. Potentially Viral – If your video is creative or funny or informational enough, it has the potential to go viral. That means that potentially thousands of other people will be sharing your video with their people. That’s exposure to your business to an infinite amount of people.

4. Global and Local Audience – Based on the key words you use, your video has the potential to be seen around the world. This means you could have new clients or customers overseas! Have a local business? Not to worry. You can target local searches as well and become the go-to person in your region.

5. Demonstrate Your Expertise – By giving away great tips, you will literally show your viewers that you know what you’re talking about. For many potential clients or customers, it often comes down to choosing between two businesses. Your business is going to stand out if you have a video showing them why you’re good.

6. Selling for You 24/7 – Making a video is like creating a virtual sales person. You make the video once, load it up, and then let your video sales person go to work for you around the clock. Every new video you make is another full time sales person. There’s no limit to what you could do!

7. Give Them a Face – Having a video gives the potential client a face. It shows them you’re really a nice person that knows what you’re talking about and how you can help them. Camera shy? No problem! You can make a powerpoint video and still show your stuff. Just be sure to give your viewers a head shot in your intro.

8. Video is SEO Friendly – This is a big one. When someone searches for something online, very often a video will come up in one of the top spots in the organic search. If this is your video, this is huge because it stands out above the other links. It then carries with it all of the above listed benefits.

With all of these benefits the question is, why wouldn’t you do YouTube marketing? Of course if you need help getting kick started in your video marketing efforts, we know some great people who can help you!

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