Why Content is the Life Blood of Your Business
The internet is the answer.
The internet has now become, hands down, the go-to resource for people looking for answers.
Online visitors, your future clients or customers, are looking for quality information that’s going to solve their problem.
Your product or service can probably do it. Are you telling people about it? Online? If not, you’re missing out on a HUGE amount of business.
Content provides the answers. This can be in the form of blog posts, videos, articles, white papers, photos, podcasts, and more.
By producing content that addresses the main concerns of your visitors, you’re proving you know your stuff.
You’re going to be the one getting the phone calls.
What About Google?
Let’s not forget the mighty search engine (and those other less-used search engines too).
By producing quality content that answers real-life problems, you’re not only going to be discovered by your future clients but also Google too.
In fact, it’s kind of an upward spiral. The more you get found in Google, the more people see you and the more people see you the more Google ranks you higher and so on.
When you’re producing content, you’re really doing it for two groups. One, the people you’re trying to help with your business. And two, the robots at Google who are scanning your stuff.
Without Content, Your Business will Die
That’s a bold statement. But it’s true.
Online visitors, your future clients or customers, are looking for quality information that’s going to solve their problem. If it’s not on your website, they’ll quickly bounce off to your competitor’s website.
Without content, the end result is that your website does little more than to act as sort of a digital business card.
Sure, it provides your hours of operation and business address, but is it providing the content that your visitors are looking for?
And don’t forget Google. If you’re not supplying content that Google can find, your website will get buried!
Being that over 90% of consumers in the U.S. are now looking online for their next service or product, this is kind of a big deal.
The conclusion then is if you’re not marketing online through good quality content, you’re not going to be in business very long.
Start producing content. Start sharing your knowledge. Create a blog. Do videos. Start a podcast. Your business and your pocketbook will thank you!
Naturally, if you need help with content or anything online, we can help!