The first-instinct brutally honest answer is, “Well, if you don’t see the value in your own published book and all the opportunities that will come as a result, then you’re not in the right place.”
BUT, let’s do the happy professional answer. Like this:
It’s smart to look at this as a pure business decision, because for an entrepreneur or consultant, a book is a customer acquisition asset.
If you’re looking at traditional publishing models where you try to get rich off $2.00 Kindle royalty splits, the numbers are incredibly tough to justify. But that’s the wrong math.
Savvy authors measure their return on investment by what their business book catalyzes. When your target reader finishes your book (and they’re impressed with your content) they look for the architect behind the framework. They book discovery calls. They buy high-ticket consulting, enroll in corporate training programs, or sign up for your services.
If you’re looking at pure ROI, even with our most comprehensive package, Studio Pro, you only need to land one or two new client engagements for the entire project to completely pay for itself. Everything after that is pure profit and scalable authority.
And what will help you get those high-ticket client engagements? Your book, of course!