THE BLUEPRINT

Your Book Has Been “Almost Started” Long Enough

Since 2010, I’ve helped hundreds of experts, coaches, and consultants download content from their heads and publish it into the world. I documented the system. This is it. Let me walk you through it.

Here’s the Problem

Most experts never finish their book because they never really start.

They spend weeks second-guessing their topic, wondering if their idea is good enough, wondering if anyone will care. And eventually the idea quietly dies in a Google Doc somewhere.

The problem isn’t motivation. It isn’t time. It isn’t talent.

It’s that nobody sat down with them and helped them get it out of their head and onto the page.

That’s exactly what the Author Blueprint does.

What It Is

A published book changes how prospects see you before you ever get on a call with them. This is where your book begins.

Most experts have been thinking about their book for years. What they’re missing isn’t motivation. It’s a diagnosis. The Author Blueprint is a 1-hour 1:1 session where Sean asks the right questions, listens to how you think, and helps you map exactly what your book needs to be.

After your call, you receive your personalized Blueprint and a private Loom walkthrough covering your book concept, your ideal reader, your competitive positioning, and your recommended step-by-step plan.

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“I’ve spent over a decade helping people get unstuck. And I’ll admit, I had a blind spot with my own book.

Sean changed that in one session.

I thought he’d give me generic writing advice. He didn’t. Instead he looked at what I actually do with clients, mapped it onto a book structure that made sense, and showed me the through-line I’d been missing (even though it was already hiding in my Google Drive folder)! 

He also showed me easy ways to use AI tools to do the heavy lifting, so I could stay in my lane as the expert.

Sean’s a great cheerleader, but he’s also an excellent strategist. If you’ve got expertise that deserves a book and you feel like you’re spinning your wheels, do the Blueprint.”

— Joel Nielson, MA, LCPC

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What You Get

Getting your book out to the world breaks down to 4 parts: Plan, Produce, Polish, and Publish.

The Blueprint will complete Phase 1: Plan. That’s 25% of your entire book process, done, with an hour of your time.

Together we’ll map out:

• Your content audit (curating your existing brand & content)
• An overview of the Booked methodology
• Your ICP (Ideal Client Profile)
• Your best book idea(s) for attracting more clients
• Your Perfect Reader profile
• Your Proven Idea
• Your Promised Outcome
• Your working title (we’ll generate several options)
• Your one-sentence book description
• Your preferred IDEA Method path (Inventory, Dictate, Expound, or Amplify)
• Your best brainstorming technique
• Your rough outline structure
• Your Paragraph That Keeps You From Quitting (your own WHY statement)

You’ll also receive:

• The session recording, full transcript, and key takeaways
• Access to a private Loom with a personal walkthrough of your Blueprint and direct links to further resources
• Your own fully custom book launch plan: including outlining, drafting, editing, formatting, & publishing (exact steps to getting your book done this month)

Special Bonus Tool #1

The AI Voice Clone Prompt Sequence.

If AI writing ever sounds robotic or generic when you use it, this is the fix. It’s the exact prompt framework we use to train AI on your voice, your cadence, and your way of explaining things, so everything you produce actually sounds like you & your brand.

Special Bonus Tool #2

The Book ROI Calculator.

We run this live on your call so you leave knowing exactly what a published book is worth to your business in real numbers. Most people are surprised by the answer.

How It Works

1. Pay below
2. Book your session
3. We spend 1 hour on Google Meet mapping your exact book plan
4. You receive your personalized Author Blueprint and a private Loom walkthrough
5. Your session page stays live so you can return to it anytime

Who This Is For

This is for B2B experts who know a book would change the quality of conversations they’re having with prospects. You’re already good at what you do. The book is what makes strangers believe that before they ever meet you.

You just haven’t started because you aren’t sure where to begin or whether your idea is strong enough.

If you’re at a point in your career where you want to have greater influence and deepen your impact on others, this is your solution.

Who This Is Not For

If you’ve already started drafting and just need feedback, this is NOT for you. If you don’t have a proven framework or experience in your industry, this is NOT for you.

This is for proven experts that want to kickstart their book project with a high energy strategy session and a clear roadmap.

A Note on Availability

I do every Blueprint call personally. I run a limited number of them each week. I absolutely love doing them, but my time really is limited. No cheesy scarcity tactic. Just the simple reality (that is, until I can clone myself…)  🙂

If you’re ready to start, book now.

The Guarantee

After our 1:1 session and after you get your custom Blueprint, if you don’t have a clear book idea, a working title, and a game plan in hand, I will refund you in full. No questions asked.

The Investment

$199

Includes your full personalized Author Blueprint and private Loom walkthrough with all the resources you need to draft & publish your book this month.

The fastest way to go from “I have been meaning to write a book” to “I am actually writing my book.”