Chances are if your company’s website is over 3 years old, it’s already outdated. In the “olden days” (olden days being late 90’s/early 2000’s) it used to be enough to have a website. For the most part, it acted as a place holder online for your company giving some basic info and maybe a way to contact you.
Nowadays, having a simple website isn’t enough. Your website must engage. It must share your knowledge. It must sell. And it must do it all quickly. To do this, it’s got to have an up-to-date feel or you risk losing your visitor before you ever got a chance to woo them.
So here are 7 ways you can modernize your website:
Add a Blog
There are a number of reasons why adding a blog helps your website. It helps with your SEO and discoverability, demonstrates your expertise, and pre-sells your customer. A blog also helps you to prove to everyone that you’re active on your own website. And being active means increased customer engagement.
Add Social Media
Social media is still relatively new and by adding all of your social media links to your site, you’re showing that you’re on top of the game. It also adds multiple ways for your visitors to get in touch with you and learn more about your business. Add as many social media outlets that you have a strong presence on.
Few things are as powerful as having video on your website. It’s one of the best ways for people to consume your content. By having even just a short introductory video on your homepage, you’ll increase the time visitors stay on your site and the likelihood they’ll want to learn more from you.
Add an Email Opt-in
Online there’s a saying that the “money is in the list”. This refers to building your database of potential customers by getting their name and email address. You can offer something of genuine value in exchange for their name and email. Then you can go to work turning a random visitor into a possible customer by setting up a drip marketing campaign.
Change to WordPress
Many of the older websites out there were built using good old fashioned HTML. Not that this is bad, but there are much easier ways now to build (or rebuild) your website. WordPress is one of those ways. You can pick a template (they call them “themes”) and have a new, professional looking site up within a day. And you can do it with little to no web design skills. The result? A modern looking website that’s aesthetically pleasing.
Make it clean
Many of the older websites are jumbled with a bunch of text and photos with poor choice in colors. When you go to upgrade your website, be sure you make sure it’s clean and easy to look at. Use light, pleasing colors, great images, and simple, concise text. Many of the most successful websites are highly minimalistic. Just look at Google or Craigslist. Simple. Effective. Clean.
Make it sell
This is one of the most important aspects of your website. You’ve got to make it work as a sales tool for you. Instead of just listing boring information about your products and services, show your visitors (like through video) the benefits of doing business with you. Then, have a clear call to action placed prominently so visitors know what to do next.